Since the launch of Google+, the +1 button has been a mystery to some users and business communications professionals. It is similar to Facebook's "Like" button, however it does not directly share content to a user’s social stream. Google's +1 button is very key, now and in the future, for all users and businesses. Why? Very simply, +1 is the connection between users and search data—and we all know that Google is the king of online search and analytics.